Skills & Competencies for Regional Sales Manager

Regional Sales Manager job profile

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JOB SUMMARY for Regional Sales Manager

Manages and directs a sales force to achieve sales and profit goals within a region.

JOB RESPONSIBILITIES for Regional Sales Manager

Manages multiple districts within a region and adjusts sales goals and procedures as appropriate for each district. Designs and recommends sales programs and sets short- and long-term sales strategies. Evaluates and implements appropriate new sales techniques to increase the region's sales volume. Collects relevant competitors' market information to increase sales volume and market share. May recommend product or service enhancements to improve customer satisfaction and sales potential.

Regional Sales Manager SALARY RANGE

BASE 50%
$128,552
TOTAL 50%
$149,258
Job Level
M02
Job Code
SM15000015
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Regional Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Regional Sales Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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14 general skills or competencies (Job family competencies) for Regional Sales Manager

1 Job Family Competencies – Customer Acquisition
Proficiency Level -3
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Compiles a list of digital marketing technologies used to develop customer acquisition strategies.
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Level 2 Behaviors
(Light Experience)
Logs and reports the performance of digital marketing campaigns focused on customer acquisition.
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Level 3 Behaviors
(Moderate Experience)
Partners with sales and marketing to execute marketing campaigns for new customer acquisition.
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Level 4 Behaviors
(Extensive Experience)
Interprets trends or patterns in complex data sets to improve overall customer acquisition goals.
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Level 5 Behaviors
(Mastery)
Develops value-based customer segmentation models to ensure the acquisition of new customers.
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2 Job Family Competencies – Business Development
Proficiency Level -3
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the functions and features of tools used in business development.
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Level 2 Behaviors
(Light Experience)
Identifies business development opportunities through scoping customer and external industry engagements.
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Level 3 Behaviors
(Moderate Experience)
Supervises a team of intermediate sales business development professionals to focus on creating solutions.
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Level 4 Behaviors
(Extensive Experience)
Monitors the overall performance to evaluate the effectiveness of business development strategies.
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Level 5 Behaviors
(Mastery)
Develops solutions for business development programs to achieve optimum results.
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3 Regional Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Sales Manager
Proficiency Level - 4
5 Competency for - Regional Sales Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Regional Sales Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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2 Core Competencies – Driving Results
Proficiency Level -4
Skill definition-Driving critical activities to meet or exceed established targets.
Level 1 Behaviors
(General Familiarity)
Describes the importance and value of driving results to cultivate and maintain a productive working environment.
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Level 2 Behaviors
(Light Experience)
Selects and identifies resources essential to completing work assignments promptly.
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Level 3 Behaviors
(Moderate Experience)
Translates goals into action plans by delineating task interdependencies.
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Level 4 Behaviors
(Extensive Experience)
Facilitates employee communication to provide needed confidence and inspiration to staff in driving positive results.
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Level 5 Behaviors
(Mastery)
Establishes culture and mindset of focusing on excellence to achieve intended results and outcomes.
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3 Regional Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Sales Manager
Proficiency Level - 4
5 Competency for - Regional Sales Manager
Proficiency Level - 5

Summary of Regional Sales Manager skills and competencies

There are 0 hard skills for Regional Sales Manager.
14 general skills for Regional Sales Manager, Customer Acquisition, Business Development, Channel Sales, etc.
11 soft skills for Regional Sales Manager, Planning and Organizing, Driving Results, Coordination, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Driving Results, and be skilled in Coordination.

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